Partner Mailing / EDM

Dedicated Partner Mailings to Elektor’s Electronics Audience

Send a dedicated mailing with your own message, look and feel, and campaign objective to selected language editions from Elektor’s GDPR-compliant mailing database. Partner Mailings are ideal for white papers, technical articles, webinars, product launches, and event campaigns.

Elektor supports the design, selection, technical setup, and sending of the Partner Mailing. Multiple language editions can be combined in one request. Partner Mailings are sent on Wednesdays.

Elektor Partner Mailing EDM campaign visual
57,700English Rest of World subscribers for international electronics campaigns
24,000German subscribers for DACH-focused engineering campaigns
19,500French subscribers for targeted electronics market reach
13,000Dutch subscribers for Benelux electronics campaigns
9,800English USA subscribers for international technology campaigns
3,700Italian subscribers for focused electronics market reach

How Partner Mailing works

Reach a selected audience with a dedicated message

Unlike an editorial newsletter placement, a Partner Mailing is fully dedicated to your information, product, white paper, webinar, or campaign offer. Elektor formats the mailing and sends it to a selected audience at an agreed Wednesday send date.

Dedicated campaign focus

The mailing is entirely focused on your brand, content, product, or offer rather than appearing as one placement inside a newsletter.

  • Best for high-priority content
  • Strong fit for white papers and webinars
  • Useful for launches and event invitations

Targeted audience selection

Two selection criteria are included by default. Additional segmentation can be discussed depending on the campaign objective and audience fit.

  • Select one or multiple language markets
  • Define technical or campaign relevance
  • Request additional criteria if needed

Flexible content delivery

Provide a ready-to-use 600 px HTML file or supply text and images so Elektor can format the Partner Mailing for delivery.

  • HTML file width: 600 pixels
  • Or Word text + images
  • Image formats: JPEG, PNG, GIF

Rates and reach

Partner Mailing rates and language reach

Partner Mailing prices are calculated by CPM and selected address volume. The design and selection fee is waived for bookings of 10,000 addresses or more.

Address volume CPM Design & selection Minimum purchase
5,000 to 9,999 addresses €450 CPM €500 5,000 addresses
10,000+ addresses €430 CPM €0 5,000 addresses
Language edition Available subscribers
Dutch 13,000
English USA 9,800
English - Rest of World 57,700
French 19,500
German 24,000
Italian 3,700

Campaign selector

Select language editions, address volume, and campaign details

Use this selector to prepare a Partner Mailing availability request. Select one or multiple language editions, choose your total address volume, and the campaign price will be calculated from the applicable CPM tier and design/selection fee.

Partner Mailings are sent on Wednesdays. Please select a Wednesday as your preferred send date. You can also add alternative Wednesday dates in the campaign notes.

After clicking “Request availability,” your email client will open with the selected campaign details prepared. Please send the email so the Elektor media team can check availability, audience selection, and timing.

Build your Partner Mailing request

Hold Ctrl or Cmd to select multiple language editions.

Minimum purchase: 5,000 addresses. Multiple selected languages are combined.

Partner Mailings are sent on Wednesdays. Please select a Wednesday date.

FAQ

Partner Mailing / EDM FAQ

Can I select multiple language editions?

Yes. You can select one or multiple language editions. The available subscriber count is combined, and the campaign price is calculated from the selected total address volume.

Why can I only select Wednesday dates?

Partner Mailings are sent on Wednesdays, so booking requests should be planned around a preferred Wednesday send date.

What is the minimum Partner Mailing booking?

The minimum purchase is 5,000 addresses. The selector automatically uses 5,000 as the minimum address volume.

Why does the design and selection fee change?

For bookings below 10,000 addresses, a €500 design and selection fee applies. For bookings of 10,000 addresses or more, this fee is waived.

Which files do we need to provide?

You can provide a ready-to-use HTML file with a width of 600 pixels, or provide text in Word plus images. Image formats can include JPEG, PNG, or GIF.

Can the audience be segmented?

Yes. Two selection criteria are included by default. Additional criteria can be discussed with the Elektor media team based on campaign goals and available audience data.

Can Partner Mailing be combined with other Elektor formats?

Yes. Partner Mailings often work well with e-zine placements, website banners, white papers, webinars, native content, and product launch campaigns.