About the article

Appearances Count

Gerard's Columns

Appearances Count
It’s said that you can’t judge a book by its cover. But, of course, we do that all the time. We often take a book off the shelf because the cover has caught our eye. It’s true that we don’t know if it’s a good book to read. But the cover sure looks interesting. It’s the same in business. If you want to get noticed, you wear your best in order to stand out from the crowd.
Downloading of this magazine article is reserved for registered users only.
Login | Register now!
Loading comments...