• on Miscellaneous Electronics
  • Published in issue 12/2014 on page 85
About the article

Appearances Count

Gerard's Columns

Appearances Count
It’s said that you can’t judge a book by its cover. But, of course, we do that all the time. We often take a book off the shelf because the cover has caught our eye. It’s true that we don’t know if it’s a good book to read. But the cover sure looks interesting. It’s the same in business. If you want to get noticed, you wear your best in order to stand out from the crowd.
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