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Don’t Start with a Prototype — Start with a Pretotype!

Check That a Market Exists for Your Product Before Warming Your Soldering Iron

Don’t Start with a Prototype — Start with a Pretotype!
Don’t Start with a Prototype — Start with a Pretotype!
We technical types wield a powerful tool. Thanks to our understanding of electronics and software, it doesn’t take much to dream up a high-tech solution to the problems around us. And, from there, it’s just a short hop to founding a business and world domination. What could go wrong? Well, quite a lot.
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