In an industrial world dominated by marketing and digital buzzwords, it’s refreshing to find a grounded, data-driven discussion that puts engineers front and center. In this video, The State of Marketing to Engineers, we explore how engineers (with a focus on the European market) really make decisions, where they seek information, and what they trust (spoiler: it’s not always what you'd think!).

How Engineers Work

If you're the kind of person who ignores ads and values datasheets over glossy slogans, you’ll probably find the video interesting! Our guests, including experts from Trew Marketing and GlobalSpec present surprising insights on how European engineers interact with vendor websites, the quiet rise of GitHub as a decision-making tool, and the paradoxical trust/distrust relationship they have with generative AI.

Perhaps most compelling is how the video presents current habits in the industrial world, including those that are changing! From the cautious adoption of AI to the enduring relevance of print, you’ll discover practical, evidence-based insights. If you’re curious about how technical audiences behave online, or simply want to better understand your own information-gathering techniques, watch the video below:
 

Explore More Engineering and Electronics

Want to learn more about components, design tools, circuits, or electronics in general? Check out all the educational videos and tap into the knowledge of experts on our Elektor YouTube channel and our Elektor Industry YouTube channel. Subscribe to Elektor's weekly newsletter to receive a regular flow of expert tech knowledge and insights.