A partner you can trust

Well-established brands, ones that have survived economic downturns and industry hardship together with their customers, have risen above the competition and offer customers cheaper, quality solutions to maintain their projects. This creates a reliable partnership through which both the supplier and end consumer can help each other both now and in the long-run.

Distributors build trust by working together with the customers and by showing their dedication to their own brands. Once customers have found a supplier with a good quality private label, they have the big advantage of being able to trust them and their entire product line for quality.

A prime example of a successful private label brand in the electronics industry, is leading electronics distributor Distrelec Ltd’s home-brand RND. Andreas Zueger, Head of Own-Brand and Segment Development at Distrelec, outlines how important trust truly is when working with private labels: “We have customers that have been buying from us since Distrelec’s humble beginnings in the 1970s. Trust and loyalty is something that we have been developing with these customers for almost 50 years. By understanding their needs and requirements over the years, we are able to extend our offering to them with our own RND private label and hit the mark when it comes to price, availability and reliability. By establishing loyalty to the Distrelec brand, we can establish a product our customers can trust and rely on”.

Win-Win-Win

These four secrets behind the success of private labels show that home-brand solutions are truly a win-win-win. They are a win for customers, a win for manufacturers and a win for distributors, who want to strengthen their relationships with customers by offering good quality products. Zueger concludes: “We are entrepreneurs with high values and quality standards. We want to excel in what we do. Our private label RND is a reflection of our brand Distrelec. It’s a private label we are proud of and which complements our product range of well-known brands. RND has evolved over the past years together with our growing customer base. I am excited to see it develop over the next years to bring even more value to our customers.”