- Published in issue 12/2017 on page 48
Three Easy Rules for Innovators
If you are a chef or anyone passionate about food, which would you rather present to your guests: a nicely roasted chicken, with crispy skin, steamy vegetables and fresh salad OR chicken nuggets with a brown curry-ish sauce? What message is sent to your guests by your choice, and is that message in line with your objectives for the meal? Now translate this to your business persona when you have your next video call or better yet, when you present your latest invention to a group of investors or pitch your services to a potential customer.