Loetronic: from the Garage up to Industrial Production

January 8, 2018 | 11:28
A long, long time ago... in this or similar ways, many stories start not only in films, but on occasion, company histories too. The Loetronic company from Aachen and its founding phase dates back to the year 2005, when it was established as a garage business by Moritz Schwarz, still a student at the Fachhochschule (FH, University of Applied Sciences) in Aachen.

Initially, the idea was to develop an MP3 player and make it available to private enthusiasts. However, this soon resulted in applications for commercial and industrial applications, and Loetronic was founded.

Soon the core competency was clear: the development, the production and the distribution of digital audio modules, mostly on MP3 and Flashcards basis for the integration into customer-specific electronics. Over the years, Loetronic's modules got installed wherever voice announcements or music content have to be played. The audio modules were constantly developed out. Initially, hard disks and CD-ROMS were focussed on as storage media, later these memory forms were replaced by flash memory, first CF, then SD card storage. Every now and then it was also demanded that the audio content could be played over LAN and WLAN interfaces in real-time (streaming). The external control possibilities were developed similarly. In the beginning control was limited to pushbuttons, but later RS232, RS485, LAN and WLAN interfaces were added, as well as the use of barcode and RFID readers, motion detectors and various customer-specific controls.

The following list gives a rough overview of the applications in which the MP3 modules (Figure 1) have been used and are still being used:
  • listening stations in museums
  • audio info terminals in public or tourist places
  • listening station for music, audio books and advertising at point of sale (POS)
  • automatic voice announcements in elevators
  • a player for sound and special effects
  • multichannel audio player in themeparks
  • emergency announcements devices (German:ELA)
  • station and vehicle position announcements in busses, trains and ships
 
Figure 1: The Loetronic-developed MP3 Player with various storage options

More electronics

In addition to the audio modules, Loetronic was also increasingly required to develop specific electronics for customers. At the same time, the acquired know-how around the audio modules and thus microcontrollers and various interface technology was exploited. The development of customer specific adapter boards for use between the audio modules and the customer electronics as well as completely new developments for the customers were implemented in this way. Ten years after the founding of the company, Loetronic commands a wide range of development possibilities:
  • development and production of electronics
  • programming of Freescale (NXP) microcontrollers in Assembler, C, Python
  • programming of Raspberry Pi single board computers
  • programming of Windows software
  • programming of Androind software

In 2009, it was necessary to develop a new MP3 module and bring it to the market. It was to be very universal and powerful, as well as very modular and easy to adapt. Designed to be manufactured in higher volumes for many years, it should replace a number of similar, but very different MP3 modules. The ULTRA MP3 module was born (Figure 2)!

 
Figure 1: The Loetronic-developed MP3 Player with various storage options

The ULTRA MP3 module is based on a 16-bit microcontroller from Freescale (NXP) and has an SD memory card slot. An MP3 decoder chip and a high-quality D/A converter complete the main components. The module itself measures 55 x 55 mm and is plugged onto the carrier board via two sockets. The module can be controlled via pushbutton inputs, various digital inputs, two serial interfaces (with baudrates up to 115200 bps and 921600 bps). Outputs for connection to a LC display, LEDs and relays are also available. The decoded audio information can be passed in analogue (stereo) or digital (I2S) fashion. In addition to a standard firmware for the ULTRA MP3 module, Loetronic has also created a variety of customer-specific firmware versions that utilise the MP3 module in different ways. The installation of new firmware usually takes place via the SD card, but can also be done via the serial interfaces and especially by the customers themselves.
 
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About Moritz Schwarz

From 1998, Moritz Schwarz (1977, Aachen, Germany) studied Information Technology at RWTH Aachen, and from 1999, Electrical Engineering at Fachhochschule (Applied Sciences) also in Aachen, specializing in Engineering Informatics. Having started as a student aid... >>

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