Laserwall Srl, innovative digital signage start-up, and SECO SpA, reference player in the field of technological innovation and Internet of Things solutions, have reached an agreement for the production of Laserwall-branded digital billboards, starting from the second half of 2021.

A multi-year agreement, the deal envisages an order of 5,000 units just signed by the parties, already in production for a total amount of over Euro 2 million with delivery scheduled for 2021. Besides, negotiations have already started to finalise a new order of 10,000 units by 2021, together with the use of Clea, SECO’s IoT-AI platform, into Laserwall’s solutions.

Designed to connect the neighborhood communities, providing value-added services for apartment buildings and their residents, Laserwall’s billboards are made of a system with a user-friendly touch display. They can be installed at no cost at the buildings halls and can be accessed remotely via smartphones, tablets and PCs through a dedicated app.

Integrated, connected to the Internet and easy to use, Laserwall’s solution allows residents and condo managers to efficiently reach out on communications and residents’ meetings, and be informed on the main events and offers in the city or the neighborhood.

For business clients, digital billboards represent an opportunity to display targeted and interactive promotional contents, by means of banners, discount coupons and e-commerce platforms re-directing. Also, geolocalisation and interaction analytics functionalities allow to monitor the success rate of the advertising campaigns, keeping costs under control and proportional to the number of apartments to be reached.
Clea’s AI algorithms will allow the advertisers using Laserwall’s solution to optimize their promotional campaigns and maximize the return of their investment. 

Digital billboards represent a unique and highly innovative solution in the condominium management, thanks to the union between the creativity and market vision of Laserwall, and a complete hardware and software offering by SECO.

Thanks to this agreement, SECO enters in the high-growth sector of the Integrated Smart Building Solutions, consistently with the Group’s strategy to further increase its presence in highly attractive segments.
We are delighted to collaborate with an innovative company like Laserwall. We think introducing digitalisation into condominium life is a brilliant idea with an enormous potential. Thanks to the use of Clea, with its artificial intelligence module, Laserwall will be able to propose high added value solutions to its clients, based on state-of-the art technologies enabling advanced functionalities to the platform’s users”, said Massimo Mauri, SECO CEO.
“Laserwall has chosen SECO to produce its innovative digital billboards for apartment buildings: growing exponentially every month in terms of territorial presence, we want to be certain to guarantee excellence in terms of products and services to our users…and SECO is the Italian excellence in this sector. We are very happy with the agreement we reached, that projects us into the next few months where we are targeting 15.000 additional installations with a digital billboard made by SECO, a jewel of the indoor touch screen, IoT and AI technologies”, said Salvatore Dolce and Marco Giapponese, Laserwall co-CEOs.
Laserwall SECO ccoperation