Is crowdfunding really that easy?

January 5, 2017 | 08:00
Is crowdfunding really that easy?
Is crowdfunding really that easy?
So you have been designing some new type of measuring device, after rethinking that conventional interface everyone's been doing for ages. Dropping all bulky buttons you made the device modern, tactile, very clean and intuitive to operate! Now you want to crowdfund it through a Kickstarter campaign. You have read about this attractive way to start a company and pull in a lot of cash allowing you to quickly go ahead and work out your project.
Is it really that easy?
The founder of Labnation tells you what happened to the $300,000 earned by his company on Kickstarter.
 
[Note : subtitles may improve intelligibility]
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